On the back of Metropolis magazine is an advert for GE’s new fridge freezer. It’s enormous.
It has the new feature of having seperate humidity controls for your fridge and freezer compartments.

“An amazing marriage or freshness with brains.”

Standing next to the fridge, is a woman, dressed in a light green dress, carrying a bunch of grapes, showing off her leg, and arm-in-arm with her, is a gentleman dressed in a graduation gown. She represents ‘freshness’. He represents ‘brains’.

Let me go over that again… green=freshness. gown=brains.

The tag line at the end goes, “The only thing that’s going to be spoiled is you”.

What utter shit.

Please fire this ‘advertising agency’ and this dynamite art director/copy writing duo.