My (project) wish list for 2006
Did I ever tell you how much I love what I do?
I work for a company that designs things, services and experiences. My last project, the design of a new children’s out patient clinic in Florida was probably the most satisfying of my career. Partly because I saw the whole project from beginning to end, but mainly because it was a complete project that had us designing environments, architecture and way finding signage, products and print graphics, protocols and services. We even designed some uniforms.
Hospitals and clinics are often disorientating and really can be a lot better. With that in mind, I’d like to make a wish list of dream projects that are huge, complex and often over looked. Imagine if you can take a really familiar, understood and generally crap experience and it better. Great even. Apple did it with retail, why can’t one do it with something else?
So, a list then. Some classics:
An American high school. I only know American high schools through watching TV shows like “Saved By the Bell” and “Dawson’s Creek”.
An airport. They’re huge and really, really complex. Can someone please make a better airport.
A cinema. It’ll take more that a large comfy seat to resurrect the movie theatre experience. And what’s with pop corn costing as much as the tickets. Damn your buttery goodness.
A spectacle store. You’ve got two choices: Vision express where it feels like I’m Blockbuster, or a super snooty store where everyone looks down their nose at you, even if you’re dropping $750 on a pair of glasses.)
A grocery store. The best one I’ve ever seen was called Marsh in a Chicago suburb. It’s brilliant. It makes all other stores feel like dirty warehouses.
What other ones are there? What experience do you regular have to go to, pay good money for and is just rubbish?








