CHROMAsome project -7004518

Originally uploaded by georgeaye.
See the photos here.

The last few months has been a real awakening for me photographically, professionally and personally. I’ve taking a photography class, taught by my new photography mentor, Lewis Kostiner. He’s single-handedly saved my photographic career from staying in an amateur limbo of limpness, into a new world where I’m finally work that I care about and most importantly, work that I can talk about.

I’ve learnt that it’s not about any one single picture. It’s really all about the concept. And how I choose to express this concept photographically is the challenge. All this ‘Photo of the Day’ or ‘Photo of the Year’ really contributes to the myth of a single photo of unattainable levels being out of the reach of mere mortals. The pressure of it all is really too much. It’s really about how does this photograph contribute to the whole body of work that expresses this one idea. What this simple realisation means is that I don’t have to care what camera I use, which lens I have to carry, which flash system to read up about or which technique I have to master. As long as I have a concept that works, I could explore and develop it with a Holga (or an iPhone for that matter).

The project I’m now working on is a culmination of an idea popping into my head one day running, then weeks of indecision, then weeks of practice on lots of friends, then finally a month so far of actual production.

How the photos were made: All the photos were shot inside of the New Wave Coffee shop in Logan Square. The two owners, Susan and Zach have been so incredibly supportive of me and probably have no idea how critical their patronage is to the success of this work. Kudos to them for supporting photography on a very local level. The other angel of kindness that has come my way, is my friend and photographer, Andre Walker. He’s been a part of this project from day one and his assistance in the photos have been invaluable.

The setup is dead simple. I carry everything I need in two bags and several armfuls of stuff, but essentially, all the work is done in a makeshift, portable studio that we carve out from a nook in the coffee shop. The camera is on top a rock solid, Induro tripod base and mounted to a Manfrotto geared head that has zero wobble. The lighting is all done with one SB-900 shooting through a white, translucent umbrella on a stand. I have the subjects stand about three feet from the backdrop (a four foot wide roll of black or white paper) and I shoot with the Nikkor 85mm f1.8, at around f4. I fired the flash with Pocket Wizards.

The idea is simple. Create a catalogue of as many people as I can over several weeks and months then apply a few rules for sorting and filtering later when selecting and presenting them. When the project comes to a logical end, I’ll be sure to let everyone know ‘the reveal’, but until then, please enjoy this growing collection of photos.

It’s not about HOW anymore. It’s about WHY.
This is the new normal.
And I like it.